DealerNorth for independent dealers

Know what matters.
Do what sells.

Inventory, acquisition, market intelligence, workflow, reporting, DealerNorth Exchange, and consumer reach — connected in one platform.

Unlimited users per rooftop DealerNorth Deals included Full Intelligence + Exchange trial
NORTH E S W
DealerNorth · Today

Morning operating view

Inventory, market position, workflow status, and recommended action in one place.

Total inventory42
Retail ready39
Needs action7
Market signal Strengthening
InventoryPricing · aging · action
AcquisitionTrade · street · VIN
AuctionRun lists · buy discipline
Tracker + TasksWorkflow · ownership
Impact + ReportsExecution · accountability
Market IntelligenceTrends · watches · comps
Exchange + DealsDealer + consumer reach
DEALERNORTH INTELLIGENCE Illustrative market view
Market movement

2022 Toyota RAV4 XLE AWD

30-day view
Median price$29,940
Supply14
Price move+2.8%
DOM move−4d
Signal: Strengthening
Signal Strengthening

Price, supply, and days-on-market movement support the current direction.

Action Protect the buy

Use market movement as context for acquisition and pricing decisions.

Market Intelligence

KNOW NOW.
ACT FAST.

See what is strengthening, softening, stable, or still developing. DealerNorth keeps pricing, supply, comparable inventory, days on market, store-level trends, and Colorado market movement in one place.

Saved market watches Keep the makes, models, and configurations that matter to your store in view.
Store + state views Separate rooftop fit from broader Colorado market movement.
Evidence-aware signals Still-learning markets stay separate from stronger directional signals.
Acquisition decision

2022 Toyota RAV4 XLE AWD

VIN decoded · illustrative decision view
86 FIT SCORE
Expected retail window $29,400–$30,200 Market-aware estimate
Vehicle cost$24,100
Recon + fees$1,690
Target front gross$1,500
Recommended max buy $26,260
BUY
Acquisition + Auction

Acquire smarter.
Retail stronger.

Decode the VIN. Review comps. Estimate retail. Account for recon, fees, and pack. Protect target front-end gross. Know the buy number before you commit capital.

Trade-ins + street purchases One acquisition workflow for vehicles coming in from customers and the street.
Auction run lists Apply the same retail-first discipline when evaluating auction inventory.
Max-buy discipline Keep the acquisition ceiling tied to the likely retail outcome and store economics.
Inventory · Tracker · Tasks

See where every vehicle is — and what happens next.

DealerNorth connects inventory status, vehicle workflow, internal notes, assignments, and daily reporting so the team is working from the same operating picture.

DEALERNORTH EXECUTION
LIVE ROOFTOP WORKFLOW
Total inventory 42 current units
Retail ready 39 front line
In process 2 not yet retail ready
Needs action 7 priority decisions
Vehicle movement Tracker
3 Acquired entered
2 Transport moving
4 Inspection review
6 Service in shop
2 Body Shop repair
5 Detail cleanup
3 Photos merchandising
39 Ready retail ready
Assigned work Tasks
SRV
2020 Toyota Tacoma Service approval · assigned to Ben
Today
PIC
2019 Nissan Rogue SV Photos incomplete · merchandising
Open
$$
2021 Honda CR-V EX-L Pricing review · 47 days
Priority
Management view Impact
Today's priority Move the decisions that protect gross.

Pricing, service, merchandising, and aging action stay visible to the people responsible for the next move.

Retail readiness 93%
Task execution 100%
Inventory action 78%
Team execution 100%
Operating status ON TRACK
DealerNorth Exchange

Dealer-to-dealer inventory opportunities inside DealerNorth.

Use Private, Discoverable, or Listed visibility. Find opportunities, receive offers, counter, communicate, and complete dealer-to-dealer opportunities without leaving the platform.

Private Discoverable Listed Offers Alerts
DEALERNORTH EXCHANGE
VERIFIED DEALER NETWORK · LIVE OPPORTUNITY
Private Discoverable Listed
Vehicle opportunity

2017 Jeep Wrangler Unlimited Sport

Aged unit · possible stronger fit at another rooftop

Retail$21,995
Age92 days
VisibilityListed
Dealer network LIVE CONNECTION
SELLING ROOFTOP Colorado Dealer ✓ Verified
BUYING DEALER Denver Dealer ✓ Verified
Opportunity activity LIVE
1
Incoming offer Buying dealer
$18,900
2
Counter sent Selling rooftop
$19,250
✓
Deal agreed Dealer connection complete
CONNECTED
DealerNorth Deals

Consumer vehicle listings are included with every DealerNorth plan.

Participating rooftops can extend their inventory beyond the dealership operating platform and into DealerNorth Deals without a separate DealerNorth listing subscription.

Included in every plan DealerNorth Deals is part of the DealerNorth platform.
Another retail channel Inventory managed inside DealerNorth can also reach consumer shoppers.
deals.dealernorthapp.com
DealerNorth Deals
SHOP SMARTER. DRIVE HAPPIER.

Find the right vehicle with useful market context.

Illustrative consumer marketplace view.

FEATURED VALUE

2022 Mazda CX-5 Grand Touring AWD

34,118 mi · dealer inventory

$24,995 Market-aware listing
2021 Honda CR-V EX-L 52,118 mi $25,450
2023 Toyota Camry SE 29,840 mi $27,900
DealerNorth pricing

Pick your platform.
Grow into the rest.

Every new rooftop starts with 14 days of full Intelligence + Exchange access. Unlimited users and DealerNorth Deals are included.

Core

DealerNorth Core

$699 /mo

The operating foundation for inventory, workflow, acquisition, auction, reporting, and team execution.

  • Inventory
  • Tracker + Tasks
  • Acquisition
  • Auction
  • Reports + Impact
  • DealerNorth Deals
  • Unlimited users
Start 14-day trial
Core + Exchange

Add dealer-to-dealer reach

$799 /mo

Everything in Core plus DealerNorth Exchange for dealer-to-dealer inventory opportunities.

  • Everything in Core
  • DealerNorth Exchange
  • Private visibility
  • Discoverable inventory
  • Listed opportunities
  • Offers + counters
  • Exchange alerts
Start 14-day trial
Intelligence

Add market intelligence

$899 /mo

Core plus deeper market movement, trends, watches, store/state views, and decision intelligence.

  • Everything in Core
  • Market Intelligence
  • Trends
  • Saved market watches
  • Store-level views
  • Colorado market views
  • Decision support
Start 14-day trial
Your first 14 days unlock the complete platform. Intelligence + Exchange are available during the trial so your dealership can experience DealerNorth before settling into the plan that fits your rooftop.
Referral code

Referred to DealerNorth?

Enter the referral code before starting the trial. The code will be carried into the DealerNorth signup link.

No code applied.
DealerNorth

Know what matters.
Do what sells.

Start with the complete DealerNorth experience for 14 days and put the platform in front of your rooftop.